Burnley FC scores big in e-commerce with Visualsoft partnership

English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience.

Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football premier league. Striving for excellence both on and off the pitch, the club recognised the need to improve its e-commerce...

10 August 2023 | Customer Experience

Dentsu helps brands create generative AI-powered customer experiences

Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders.

Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer experiences.    

By...

9 August 2023 | Automation

Half of personalised content is boring and unhelpful

More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” 

That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.

Based on a comprehensive study of 100 UK marketing leaders and 1,000 UK...

1 August 2023 | Content Marketing

70% of sales and customer service pros don’t think AI will steal their jobs

Customer service workers.

Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report.

Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines and enhancing accessibility. 

“AI has created an all-new technological frontier that is...

27 July 2023 | Automation

Emotional digital ads drive brand lift and recall

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more memorable. Additionally, digital ads with rapid, clear branding that cause an intense...

24 July 2023 | Advertising

Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

13 July 2023 | Customer Experience

Consumers want personalised experience but wary of sharing data

European consumers expect to receive the 'VIP' treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data. 

These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised experiences for today’s leading brands. With data being an enabler of personalisation and enhanced...

11 July 2023 | Customer Experience

Almost half of British shoppers unsubscribed from marketing emails

A email app icon on a smartphone.

Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviours, and expectations in order to accelerate value creation. 

Based on a survey of more than 11,000...

10 July 2023 | Customer Experience

More than two-thirds of consumers being sent irrelevant messages by retail brands

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment.

Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over two-thirds (69%) of consumers reporting that they receive irrelevant messages from brands and 41% saying they do not feel valued when it comes...

3 July 2023 | Best Practice

Braze unveils additions to its AI capabilities to enhance customer engagement 

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze.

In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and...

28 June 2023 | Automation