Customer adoption of Amperity for paid media soars to over 50%

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media.

The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.

Since its launch in May 2023, Amperity for Paid Media has used industry-leading ad connectors and first-party data to deliver more than 11 billion...

1 November 2023 | Advertising

91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads

Adverts and bright signs in Times Square, New York.

Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands.

Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital...

30 October 2023 | Advertising

Digital marketing skills show positive growth but sector demands outpace professional development 

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. 

This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM).

This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and...

24 October 2023 | Advertising

Consumers are 5X more likely to view advertising within non-premium content as low quality 

Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, 'Retaining Trust and Quality in a Sea of Content'. 

The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within ‘fit for TV’ content on YouTube. 

Advertisers benefit from being adjacent to premium content in three key ways, according to the...

18 October 2023 | Advertising

Shifts in TV viewing habits are supercharging consumers being open to ads 

A couple holding hands while watching TV.

63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk.

As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant consumer trends as brands look for ways to reach viewers at the right place and the right time.

The research also finds that over...

16 October 2023 | Advertising

Teradata teams up with ActionIQ for marketing and customer experience offering

A man serving a woman in a store.

Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers.

This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’ collective expertise in advertising and marketing technology for...

5 October 2023 | Advertising

Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.

Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review of 76 campaigns across eight...

26 September 2023 | Advertising

Marketers are unaware of how to prepare for Google’s cookie deprecation

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year.

Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents believe that finding a solution to replace third-party cookies is critical to future success. However, only 33% think they are well prepared for...

19 September 2023 | Advertising

Three in five students opt for ad-supported subscriptions to keep costs affordable

University students at their graduation ceremony.

Contrary to prevailing trends of household subscription slashing, students can't live without streaming services.

For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network that enables students and graduates to discover savings.

Regular, relevant and personalised TV, film and...

12 September 2023 | Advertising

UK advertisers expected to increase programmatic DOOH spend by a third

VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK.

Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a third (31%) have included prDOOH, with the average expected to increase to 39% in the next 18 months.

Survey...

12 September 2023 | Advertising