Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our...

Consumer privacy in 2022Impact on digital marketingStrategies to navigate in this new...

Understanding large consumer categories can be intimidating, add social media data and it might seem impossible to make sense of what your consumer base really wants and how your brand is being perceived.

Join Emily Ralston, Senior Solutions Consultant at NetBase Quid, for a session on leveraging social and media data to build a robust understanding of your customer through identifying what’s driving consumer interest, measuring how brands are being...

Discover how performance-driven content fueled 3X conversion and 250% lift in AOVHow brands like Adidas, AllSaints, and IKEA leverage social commerceWhy the creator economy is disrupting traditional branded content...

Discover how to convert leads and retain customers throughout their lifecycle by successfully developing brand attachment! During this session, you will understand the opportunities email marketing and automation offer to grow your business in a sustainable and future-proof way, by supporting your marketing and sales activities at low effort!

What will you learn?

Getting a better understanding of how to assess your current digital strategyLearning how email...

The e-commerce experience is changing. Both B2B and B2C brands are finding it increasingly difficult to stand out from the noise and find effective ways to communicate, inform and guide consumers purchasing decisions. Video has always been a tool leveraged by savvy marketers to bring products to life, but the next generation of video marketing goes beyond this.

Imagine being able to serve consumers a gamified approach that puts the power in their hands to interact with videos...

47% of CMOs struggle to demonstrate the business impact of marketing efforts.

However, powerful analytics tools are now making their way into the hands of small and medium sized businesses. Sophisticated data analysis isn’t just for big business titans anymore, and slowly but surely, CMOs are taking more responsibility for their marketing data.

Join our panel of CMOs to find out what key changes and challenges the modern CMO is about to come up against in the coming...

Cara Buscaglia, Chief Innovation & Insights Officer at Talkwalker, teaches us the value of listening to consumers in this ever-changing landscape, and how we can innovate to help our customers get closer to becoming consumers. Topics that will be discussed include:

The fluctuation of Consumer demandsGaps between Brands and ConsumersContextualizing Conversations at Scale The power of Consumer...