Content Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/content-marketing/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Content Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/content-marketing/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Half of personalised content is boring and unhelpful https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/ https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/#respond Tue, 01 Aug 2023 12:04:50 +0000 https://www.marketingtechnews.net/?p=109047 More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.”  That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Google Pixel partners with The FA to bring football fans closer to the game https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/ https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/#respond Mon, 26 Jun 2023 12:01:42 +0000 https://www.marketingtechnews.net/?p=108975 Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/feed/ 0 Just 10% of thought leadership is produced by subject matter experts https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/ https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/#respond Tue, 23 May 2023 10:01:26 +0000 https://www.marketingtechnews.net/?p=108918 The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%). By contrast, the findings show that only 10% of thought leadership is produced by subject matter experts, 14% by a designated editorial department and 18% by... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 69% of marketers increase spend on content despite challenging economy https://www.marketingtechnews.net/news/2023/may/04/69-of-marketers-increase-spend-on-content-despite-challenging-economy/ https://www.marketingtechnews.net/news/2023/may/04/69-of-marketers-increase-spend-on-content-despite-challenging-economy/#respond Thu, 04 May 2023 07:40:23 +0000 https://www.marketingtechnews.net/?p=108865 Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year. The survey of 1,297 global CMOs found that the increased investment in content creation, management, and distribution was a tactical... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/04/69-of-marketers-increase-spend-on-content-despite-challenging-economy/feed/ 0 Storyblok partners with UC Berkeley to design the future of digital content  https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/ https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/#respond Tue, 02 May 2023 04:19:19 +0000 https://www.marketingtechnews.net/?p=108858 CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation. Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 HubSpot CRM introduces AI-powered tools to boost productivity https://www.marketingtechnews.net/news/2023/mar/08/hubspot-crm-introduces-ai-powered-tools-to-boost-productivity/ https://www.marketingtechnews.net/news/2023/mar/08/hubspot-crm-introduces-ai-powered-tools-to-boost-productivity/#respond Wed, 08 Mar 2023 09:33:26 +0000 https://www.marketingtechnews.net/?p=108743 HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced the launch of two new tools powered by artificial intelligence (AI) – content assistant and ChatSpot.ai – to help its customers save time while creating better connections with their audiences. The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence,... Read more »

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