Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/categories/customer-experience/ Digital Marketing News: customer experience, social, mobile marketing Wed, 01 Nov 2023 09:53:58 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/categories/customer-experience/ 32 32 1 in 3 customer service agents may quit soon https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/ https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/#respond Wed, 01 Nov 2023 09:53:54 +0000 https://www.marketingtechnews.net/?p=109210 Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/1-in-3-customer-service-agents-may-quit-soon/feed/ 0 Shifts in TV viewing habits are supercharging consumers being open to ads  https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/ https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/#respond Mon, 16 Oct 2023 08:53:00 +0000 https://www.marketingtechnews.net/?p=109176 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/feed/ 0 56% of UK consumers always accept cookies without thinking https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/ https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/#respond Wed, 11 Oct 2023 12:55:04 +0000 https://www.marketingtechnews.net/?p=109174 A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/feed/ 0 Teradata teams up with ActionIQ for marketing and customer experience offering https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/ https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/#respond Thu, 05 Oct 2023 09:19:24 +0000 https://www.marketingtechnews.net/?p=109154 Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/feed/ 0 61% of marketers believe consumer segmentation is an outdated marketing method  https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/ https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/#respond Wed, 04 Oct 2023 07:40:10 +0000 https://www.marketingtechnews.net/?p=109151 Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/feed/ 0 Very Group partners with Kyndryl to enhance its customer experience through technology https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/ https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/#respond Wed, 20 Sep 2023 13:22:36 +0000 https://www.marketingtechnews.net/?p=109137 Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.       With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment. The Very Group... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/feed/ 0 UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/feed/ 0 Emplifi unveils unified analytics for insights into the customer journey https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/ https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/#respond Tue, 22 Aug 2023 17:00:19 +0000 https://www.marketingtechnews.net/?p=109093 Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/feed/ 0 Why UK customers are ghosting businesses https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/ https://www.marketingtechnews.net/news/2023/aug/18/why-uk-customers-are-ghosting-businesses/#respond Fri, 18 Aug 2023 09:50:33 +0000 https://www.marketingtechnews.net/?p=109086 Mailgun Sinch, which powers conversations between businesses and their customers through its Customer Communications Cloud, has published the State of Email Deliverability 2023 report. According to findings, despite only 8% of all email traffic delivered to the intended inbox, businesses are still failing to prioritise their email deliverability. Almost half (44.4%) of those surveyed were... Read more »

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