Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ Digital Marketing News: customer experience, social, mobile marketing Fri, 01 Sep 2023 16:59:36 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ 32 32 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 Almost half of consumers are not currently loyal to brands https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/ https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/#respond Wed, 07 Jun 2023 09:59:51 +0000 https://www.marketingtechnews.net/?p=108940 New research from Ello Group, a loyalty and engagement specialist, has revealed that almost one in five consumers would trust retailers more if when making a purchase, they were offered discounts that could help to offset the cost-of-living struggles. Consumer trust is at a concerning level, as only 8% trust the retailers they shop with... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/07/almost-half-of-consumers-are-not-currently-loyal-to-brands/feed/ 0 Demand for UX support remains top of the list for brands in May  https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/ https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/#respond Wed, 31 May 2023 10:49:02 +0000 https://www.marketingtechnews.net/?p=108934 Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests.  The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/31/demand-for-ux-support-remains-top-of-the-list-for-brands-in-may/feed/ 0 Creative skills top the list for big brand marketers https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/ https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/#respond Tue, 07 Feb 2023 09:20:27 +0000 https://www.marketingtechnews.net/?p=108692 Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/feed/ 0 88% of agencies urge new digital channel adoption to drive ROI and growth in 2023 https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/ https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/#respond Tue, 17 Jan 2023 09:20:34 +0000 https://www.marketingtechnews.net/?p=108644 Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023. This was one of the conclusions from a study titled The Advertiser’s Guide to New and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/feed/ 0 40% of marketers expect increase in brand safety concerns https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/ https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/#respond Tue, 03 Jan 2023 10:46:05 +0000 https://www.marketingtechnews.net/?p=108595 Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/feed/ 0 The metaverse will change the way we interact with brands https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/ https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/#respond Fri, 16 Dec 2022 10:14:58 +0000 https://www.marketingtechnews.net/?p=108573 Dave Flanagan, chief product officer at Sitecore, explains how the metaverse will change the way we are going to interact with the brands we know and love. Fashion and retail brands are already taking impressive steps into the metaverse and creating genuinely exciting experiences for their fans. Gucci has developed virtual clothes and accessories for... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/16/the-metaverse-will-change-the-way-we-interact-with-brands/feed/ 0 Brand switching is rife amidst the cost of living crisis https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/ https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/#respond Tue, 11 Oct 2022 11:30:48 +0000 https://www.marketingtechnews.net/?p=108424 Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group. The cost of living crisis has also resulted in consumers being forced to cut back, with the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/feed/ 0 David Shadpour, Social Native: Why brands should focus on authentic content creation https://www.marketingtechnews.net/news/2022/sep/15/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/ https://www.marketingtechnews.net/news/2022/sep/15/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/#respond Thu, 15 Sep 2022 22:03:03 +0000 https://www.marketingtechnews.net/?p=108376 Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they... Read more »

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