Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ Digital Marketing News: customer experience, social, mobile marketing Mon, 30 Oct 2023 08:55:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ 32 32 91% of shoppers won’t purchase from brands who serve ‘intrusive’ ads https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/ https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/#respond Mon, 30 Oct 2023 08:55:23 +0000 https://www.marketingtechnews.net/?p=109208 Intrusive ads that disrupt consumers’ browsing experiences or shopping journeys risk lower engagement and, crucially, lost conversion and sales opportunities, according to research from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands. Research of 1,000 digitally-active shoppers in Wunderkind’s latest ‘Kindness in Advertising’ report showed that 70% believe advertisers don’t respect their digital... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/30/91-of-shoppers-wont-purchase-from-brands-who-serve-intrusive-ads/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0 Shifts in TV viewing habits are supercharging consumers being open to ads  https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/ https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/#respond Mon, 16 Oct 2023 08:53:00 +0000 https://www.marketingtechnews.net/?p=109176 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/feed/ 0 Teradata teams up with ActionIQ for marketing and customer experience offering https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/ https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/#respond Thu, 05 Oct 2023 09:19:24 +0000 https://www.marketingtechnews.net/?p=109154 Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Three in five students opt for ad-supported subscriptions to keep costs affordable https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/ https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/#respond Tue, 12 Sep 2023 12:53:02 +0000 https://www.marketingtechnews.net/?p=109125 Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/feed/ 0 UK advertisers expected to increase programmatic DOOH spend by a third https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/ https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/#respond Tue, 12 Sep 2023 12:36:54 +0000 https://www.marketingtechnews.net/?p=109123 VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/feed/ 0 81% of brands and agencies want advertising to be “more adventurous” https://www.marketingtechnews.net/news/2023/aug/03/81-of-brands-and-agencies-want-advertising-to-be-more-adventurous/ https://www.marketingtechnews.net/news/2023/aug/03/81-of-brands-and-agencies-want-advertising-to-be-more-adventurous/#respond Thu, 03 Aug 2023 08:44:32 +0000 https://www.marketingtechnews.net/?p=109050 Four fifths of advertising professionals (81%) say they need to become more adventurous.  That is according to the latest data from Bango, from a survey of 300 US and UK ad professionals working both in-house and agency-side. As they seek to be more “adventurous”, they’re also looking to diversify the data which informs their methods, with 83% saying... Read more »

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