CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/ https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/#respond Mon, 09 Oct 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109158 Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/feed/ 0 61% of marketers believe consumer segmentation is an outdated marketing method  https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/ https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/#respond Wed, 04 Oct 2023 07:40:10 +0000 https://www.marketingtechnews.net/?p=109151 Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/feed/ 0 SAS’ martech platform integrates with generative AI  https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/ https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/#respond Mon, 25 Sep 2023 21:50:48 +0000 https://www.marketingtechnews.net/?p=109142 SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities.  Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Three-quarters of firms delay AI due to ethics concerns https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/ https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/#respond Mon, 18 Sep 2023 08:42:55 +0000 https://www.marketingtechnews.net/?p=109133 More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/feed/ 0 Consumer focus on sustainability outstrips marketers current skill set  https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/ https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/#respond Mon, 07 Aug 2023 07:27:23 +0000 https://www.marketingtechnews.net/?p=109053 Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%)... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/feed/ 0 70% of sales and customer service pros don’t think AI will steal their jobs https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/ https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/#respond Thu, 27 Jul 2023 08:04:36 +0000 https://www.marketingtechnews.net/?p=109042 Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/feed/ 0 HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/ https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/#respond Fri, 21 Jul 2023 09:37:29 +0000 https://www.marketingtechnews.net/?p=109032 HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace. The solutions are said to have the capabilities to help drive transformational content operations and experiences for marketers. Shyam Enjeti, executive VP, Digital Business Services, HCLTech, said:... Read more »

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