Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Clevertouch creates European consultancy and empowers marketers with AI marketing automation https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/ https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/#respond Mon, 23 Oct 2023 12:00:39 +0000 https://www.marketingtechnews.net/?p=109201 Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base. This, in conjunction with new AI product development in its proprietary Momentum software, will bring productivity in martech to the forefront, at a time when marketers need it most... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/feed/ 0 SAS’ martech platform integrates with generative AI  https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/ https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/#respond Mon, 25 Sep 2023 21:50:48 +0000 https://www.marketingtechnews.net/?p=109142 SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities.  Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/feed/ 0 Three-quarters of firms delay AI due to ethics concerns https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/ https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/#respond Mon, 18 Sep 2023 08:42:55 +0000 https://www.marketingtechnews.net/?p=109133 More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/feed/ 0 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Dentsu helps brands create generative AI-powered customer experiences https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/ https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/#respond Wed, 09 Aug 2023 08:22:42 +0000 https://www.marketingtechnews.net/?p=109059 Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders. Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/feed/ 0 Shopify launches first AI commerce assistant https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/ https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/#respond Mon, 31 Jul 2023 07:28:04 +0000 https://www.marketingtechnews.net/?p=109044 Shopify, a provider of essential internet infrastructure for commerce, has made more than 100 updates as part of its Summer ‘23 Edition, the twice-annual showcase of its latest products and innovations. These updates include Sidekick, a new first-of-its-kind AI-enabled commerce assistant for business owners on Shopify, and aim to allow its merchants to be more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/31/shopify-launches-first-ai-commerce-assistant/feed/ 0 70% of sales and customer service pros don’t think AI will steal their jobs https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/ https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/#respond Thu, 27 Jul 2023 08:04:36 +0000 https://www.marketingtechnews.net/?p=109042 Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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