Data-driven marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-driven-marketing/ Digital Marketing News: customer experience, social, mobile marketing Wed, 01 Nov 2023 15:35:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Data-driven marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-driven-marketing/ 32 32 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/feed/ 0 Why social listening platforms can’t listen – and how SocialVoice is looking to step in https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/ https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/#respond Tue, 31 Oct 2023 13:07:22 +0000 https://www.marketingtechnews.net/?p=109217 The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/feed/ 0 56% of UK consumers always accept cookies without thinking https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/ https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/#respond Wed, 11 Oct 2023 12:55:04 +0000 https://www.marketingtechnews.net/?p=109174 A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/feed/ 0 Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/ https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/#respond Mon, 09 Oct 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109158 Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/feed/ 0 61% of marketers believe consumer segmentation is an outdated marketing method  https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/ https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/#respond Wed, 04 Oct 2023 07:40:10 +0000 https://www.marketingtechnews.net/?p=109151 Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/feed/ 0 Very Group partners with Kyndryl to enhance its customer experience through technology https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/ https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/#respond Wed, 20 Sep 2023 13:22:36 +0000 https://www.marketingtechnews.net/?p=109137 Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.       With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment. The Very Group... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/feed/ 0 Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/ https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/#respond Tue, 05 Sep 2023 10:35:45 +0000 https://www.marketingtechnews.net/?p=109117 Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment. Despite the crises which have characterised the last few years, more than three quarters (76%) of marketers... Read more »

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